Swatch irony3/5/2023 Already interesting, this is certainly because of the industrialization process that this movement has to be regarded. A clear upmarket move from Swatch.Īpart from the new steel construction, what’s so special about the Swatch Sistem51? Well, to make it short, this watch features the first in-house produced automatic movement of the brand, in a price range below 200 euros. A two-tone version, with bezel and bracelet links gold plated, even exists. Several styles are available, from traditional “sector” looks, to nautical themes and even an aviator style version, with black dial (the only with a brushed case). The hands are now made out of metal and not plastic anymore. Both are clearly more refined, with more discreet and more classical looks and some sun-ray or waves patterns. This stainless steel Swatch Sistem51 Irony not only feels more luxurious on the case side but this feel also goes for the dials and hands. This steel edition could be the option to enjoy a great automatic movement with an affordable price, on a daily basis – or just to enjoy the concept of the Sistem51 in a more formal style. More adult, more formal, more conventional maybe… However, wearing a plastic watch with fancy colors at work is probably not possible for all of us. Even if the shape of the Swatch Sistem51 Irony remains in the vein of the rest of the production (with the same rounded design and the specific 4 lugs to attach the straps), we now have a more serious look, with a case, a bezel and a crown in steel – and in option, the bracelet can even be made in this metal. The whole plastic concept (case, bezel, crown and bracelet) is here replaced by a full metal look, with all the external parts being crafted in stainless steel. After showing us the hyper-innovative – possible game-changing – Sistem51 in the traditional plastic case, the same movement is now used in a more serious version, the Swatch Sistem51 Irony. In steel yes, but with the same impudence. Thus, having a Swatch cased in stainless steel sounds like a weird idea, and this is exactly why the metallic range of Swatch is named Irony. This feature is simply part of the overall idea of Swatch and their DNA – it’s like the red color of a Ferrari, it’s closely interrelated. For those who are resistant to plastic cases, here is the new Swatch Sistem51 Irony, the automatic Swatch now released in Steel.įrom the very beginning, in 1983, when the concept was launched by Nicolas Hayek, Swatch watches were cased (and strapped) in plastic. This was the Swatch Sistem51 (that we extensively reviewed and explained here). Remember, back in 2013, Swatch (the brand, not the Group) introduced a new watch that came like a blast,a watch in the same vein of the affordable and fun ideas of the brand, with an immense respect to the 1983 concept, but with a stupendous amount of innovation, as carried in its plastic case was the first automatic movement produced in-house by Swatch… and in a very specific industrial way.
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